Barnes Adevu: Top 5 BIPOC Entrepreneurs - Finalists
Question 6 - Tell us how your organization is using innovation to enhance business activities and products/services. What do you feel innovation does, from your perspective, for the Black community in terms of overcoming barriers?
Please upload a video file shot in a vertical cellphone format of you responding to these questions. Videos should be no longer than 30 seconds (if they are longer than 30 seconds you'll be disqualified).
Question 4 - Prove to us that you have attained Product/Market fit and validated the business model since you started operating.
Please explain and elaborate.
Barnes Graphix has emerged as a product/market fit winner, successfully serving the design & digital marketing requirements of an expanding client roster Our business model is proven with repeat clients, long-term contracts and increasing referrals. The development of our services to directly meet the goals and aspirations (digital arts, branding marketing strategies) for businesses has resulted in a high degree satisfaction achieved from customers with retentitions.
Product/Market Fit Signals
50% Year-over-Year Revenue Growth 2022 to 2023 through High Customer Demand
Repeat contracts with corporate & local businesses that see the value in our services
- Second recognition of an industry award and market acceptance with our Trailblazing Artist of the Year honor.
-making its debut at the digi art festival from BIPOC FOUNDATION
Verified my business with google business and shopify
- verified on instagram and had over 11k followers
The combination of customer feedback, revenue growth, and expanding partnerships proves our business model is both sustainable and scalable, addressing a clear market needs
Question 5 - How is your business leadership and quality standards driving the business forward? Demonstrate how entrepreneurship has impacted your goals and aspirations while also impacting local and regional business communities and networks. Tell us what matters most about the work you do?
Please explain and elaborate.
collaboration at it core, standing up to quality & aesthetics in leadership. We move the business ahead through a high performing standards in all proejcts and only committing to creating art that is something we can be proud of grounded in creativity, excellence, and delivering for our clients. Entrepreneurship molds our objectives by challenging us to constantly grow and respond meaningfully to shifts in demand within art, digital marketing.
Our work changes not only our expansion, at the same time it also gives boom to local and regional occasions with providing them new design and marketing vision which makes their glance different. We seek to support local networks by working with community organizations and small businesses in the hope of providing opportunities for collective growth.
What matters most in our work is the ability to tell powerful stories through design, elevate brands, and make meaningful contributions to the African and global creative industries, while empowering other entrepreneurs in the process.
Question 3 - Please provide us your sales figures (Total Revenue) and your (Total Profit) for the past operating years (minimum 2 years). Also tell us which revenue stream accounts for the most sales activity and provide any other strategy, milestone, or noteworthy achievements for your Annual Recurring Revenue/Profitability
i.e., 2021 – 180K Revenue 60K Profit, 2022 – 215K Revenue 75K Profit – and so forth. Then provide us some explanation and narrative regarding the financial performance of the business.
In just two short years this little company I started has grown into something beyond my expectations. Overall revenue for us in 2022 was $1,000 profit and carried more than over $3k. By 2023. we were revenue positive to the tune of $4000 and profitable with close to about $2000 worth in profit. Our main revenue stream accounting for 60% in sales is earned digital marketing services It has also been beneficial in getting our portfolio to become stronger which would help us sell digital art and graphic design packagesiscrimination
For the past few years, our primary initiative has been around how we distribute content which is why you have seen us roll out numerous new features and ways of distributing media including this Digital Art Marketing transition Some highlights are our winning the Trailblazing Artist of the Year award to having monthly growing ARR, thanks in part due to long term contracts with corporate clients. These achievements fuel our passion.
Question 2 - When was the business registered or incorporated? Please provide the month & year as well as which structure. Please also advise as to the process you used (organization, lawyer, or what steps you took). Is it headquartered in Canada with primary operations in Canadian markets?
Please explain and elaborate.
I have named my business Barnes Graphix and it is registered as a sole proprietor with an opening month in March 2021. I registered myself using the steps laid out on Canada's government website, as well as providing all documents needed fitting the business guidelines. Based in Canada and Ghana, I operate out of this country with a focus on the canadian market where i provide graphic design and digital marketing/art services.
So I launched this business that would connect the dots of old-school art and cutting-edge digital marketing. My background had always been creative and was driven by a passion for art but I wanted to start something where businesses could convey their identity thorough distinctive visuals. I have always strived to inspire innovation and enable founders with telling their brand story unapologetically.
Question 1 - Does the Founder team / Ownership identify predominantly as Black (50+%)?
Please tell us a bit more about this, your why, and your story.
Indeed, the founding team of my business Barnes Graphix is majority Black comprised. I come from a culture of deep creativity, heritage and resilience . I am Proudly Ghanaian. My entrepreneurial journey was inspired by my passion for impact, culture and storytelling- the idea of creating ecosystems that promote everything Africa to a global audience. Barnes Graphix began humbly as I created digital and traditional art, using design to lift up African excellence while aiding in the establishment of various businesses within my community. This already fits perfectly within my own vision of breaking barriers, sparking innovation and empowering the future generation of Black creatives.
